Aarhus Festuge 2025: 160,000 REUSEABLE cups sold
The 60th anniversary edition of Aarhus’ annual cultural festival rose to the occasion and increased the number of cups used during the 10-day festival by 60%, with an impressive return rate of 95%!

The 60th anniversary edition of Aarhus’ annual cultural festival rose to the occasion and increased the number of cups used during the 10-day festival by 60%, with an impressive return rate of 95%!
To accommodate the extra volume of REUSEABLE cups during the festival, TOMRA placed an additional 20 automated collection points at various locations in the city where the Festuge events were taking place.
Congratulations to all who took part and helped Aarhus Festuge reach new heights with REUSEABLE cups!